Social Media Policy Must-Haves Part 2: Drafting Your Policy

planning ahead // Katie Rynard on Friday July 14, 2017

The first step in developing a social media policy is to map out your strategy for usage, content and access. That information will make it easier to create a formal policy. When drafting your social media policy, make sure it’s clearly stated and easily accessible for everyone in your organization. Important elements to include are:

Purpose – Clearly explain why the policy exists and why it’s necessary to help ensure that social media is being used to further your organization’s mission.

Goals – Describe what the goals of social media use are for your organization. Are you trying to increase awareness about your mission? Are you looking to fundraise for an annual special event? Be clear about your vision for social media.

Expectations – In this section, outline your expectations of social media use at your organization. This section of your policy might be the most detailed and include the results of many of the preliminary questions and other important matters, such as:

  • Protecting your organization’s data and confidential information;
  • Restrictions on the use of personal social media during work time;
  • Exercising good judgment when using social media, and considering the audience that might see postings;
  • Respecting copyrights and understanding when and how the content of others can be used;
  • Guidance on who has authority to post on behalf of the organization; and
  • Clarification on social media behaviors you will not tolerate.

Education – Provide guidance on how to be safe while using cyber resources, and what kinds of postings might expose the organization or the person posting to liability.

This content was developed by the Nonprofit Risk Management Center and adapted by and for GuideOne Insurance.

This material is for information only and is not intended to provide legal or professional advice. You are encouraged to consult with your own attorney or other expert consultants for a professional opinion specific to your situation. This information is only a general description of the available coverages and is not a contract. In an effort to keep your policy coverage affordable, the actual policy contains certain limitations and exclusion. Please refer to your insurance policy for the pertinent contract language and coverages. Some coverages and discounts are not available in all states. GuideOne welcomes all applications, without regard to religion, race, color, national origin, sex, handicap or familial status.

Katie Rynard

Katie Rynard

Katie Rynard is a Corporate Communications Specialist at GuideOne Insurance.

When she's not at work, she enjoys decorating, traveling, trying new restaurants and spending time with her husband, daughter and dachshund puppy.

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